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CORPORATE SOCIAL RESPONSIBILITY


“Our biggest challenge this century is to take an idea that seems abstract—sustainable development—and turn it into a reality for all the world’s peoples.”

Kofi Annan, former UN Secretary General

India is a country of myriad contradictions. On the one hand, it has grown to be one of the largest economies in the world, and an increasingly important player in the emerging global order, on the other hand, it is still home to the largest number of people living in absolute poverty (even if the proportion of poor people has decreased) and the largest number of undernourished children. What emerges is a picture of uneven distribution of the benefits of growth which many believe, is the root cause of social unrest.

CSR as “the responsibility of enterprises for their impacts on society”. To completely meet their social responsibility, enterprises “should have in place a process to integrate social, environmental, ethical human rights and consumer concerns into their business operations and core strategy in close collaboration with their stakeholders”

The Companies Act, 2013 has introduced the idea of CSR to the forefront and through its disclose-or-explain mandate, is promoting greater transparency and disclosure. Schedule VII of the Act, which lists out the CSR activities, suggests communities to be the focal point. On the other hand, by discussing a company’s relationship to its stakeholders and integrating CSR into its core operations, the draft rules suggest that CSR needs to go beyond communities and beyond the concept of philanthropy. It will be interesting to observe the ways in which this will translate into action at the ground level, and how the understanding of CSR is set to undergo a change.

"Corporate Social Responsibility (CSR)" means and includes but is not limited to

  • Projects or program relating to activities specified in Schedule VII to the Act or
  • Projects or programs relating to activities undertaken by the board of directors of a company (Board) in pursuance of recommendations of the CSR Committee of the Board as per declared CSR policy of the company subject to the condition that such policy will cover subjects enumerated in Schedule Vll of the Act

CORPORATE SOCIAL RESPONSIBILITY.

The role of Corporate Social Responsibility in the business world has developed from an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant stake holders in many industries all over the world.Both research and corporate practice therefore see CSR as a guiding principle for business success. We propose the use the strategy of benchmarking to compete within their spectrum in CSR policy, implementation, and effectiveness. Benchmarking involves reviewing competitor CSR initiatives, as well as measuring and evaluating the impact that those policies have on society and the environment, and how customers perceive competitor CSR strategy. After a comprehensive study of competitor strategy and an internal policy review performed, a comparison can be drawn and a strategy developed for competition with CSR initiatives.

We carry out

  • Planning,
  • Financial Component,
  • Implementation and Monitoring,
  • Sustainability Reporting and Disclosure,
  • Impact Assessment, Advocacy and Research,
  • MoU Evaluation.
  • We provide framework to coordinate between different departments of the company, different stakeholders, and government departments.